Greg McKeown – British-American author and speaker, best known for Essentialism: The Disciplined Pursuit of Less and Effortless. His philosophy was born from burnout, when he realised that trying to “do it all” meant losing sight of what mattered most. McKeown turned that revelation into a movement embraced by companies from Google to Apple. His voice blends humour, clarity, and practicality, guiding readers toward simplicity with impact.
📚 Essentialism became an international bestseller, translated into dozens of languages. 🎓 Graduate of Stanford Business School, where he focused on leadership and productivity. 🎤 Has spoken at Google, Apple, LinkedIn, and even the U.S. Senate. 🖋️ Believes “no” is the most valuable word in a productive person’s vocabulary. 📺 Delivered a TEDx talk on why less but better is the key to success. 🌍 Born in London, now living in the U.S. with his family. 💡 His ideas sparked a wave of “work minimalism.” 🎙️ Hosts the What’s Essential? podcast with leaders and creatives. 🧘♂️ Advocates rest as a vital part of productivity. 📖 Frequently quotes Stoics, especially Epictetus. 😄 Once joked: “I teach people to say no. So if you turn me down, it means I’m doing my job.”